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2026-W20

社交/短视频

Meta11
自动化2026-05-11
Meta 将 Manus 接入商业与创作者工具,扩展自主 AI 代理能力

Unlocking the Power of Manus in Meta’s Business and Creator Tools

Meta 在旗下应用中测试 Manus 自主 AI 代理集成,面向商家、创作者和创业者提供内容、业务协作与运营辅助能力。投放团队可关注其对 Meta 商业工具和创作者生态自动化的后续影响。

AI代理商业工具创作者工具
衡量归因2026-05-11
借助机会分数提升广告系列表现

Elevate Your Campaign Performance With Opportunity Score

Meta 介绍广告管理工具中的机会分数,帮助广告主识别可优化项并改善广告系列设置。它适合作为日常账户诊断指标,用于优先处理可能影响投放成效的配置问题。

机会分数广告优化账户诊断
其他2026-05-11
Meta Verified 帮助商家和创作者建立信任、提升互动并防范冒充

How Businesses And Creators Are Using Meta Verified To Help Build Confidence with New Audiences, Drive Engagement and Protect Their Accounts from Impersonation

Meta 分享商家和创作者使用 Meta Verified 的案例,强调认证身份、账号保护和信任背书对拓展新受众与提升互动的作用。品牌可将其视为社交资产可信度和账号安全能力。

Meta Verified账号安全品牌信任
自动化2026-05-11
两分钟看懂 Meta Advantage+

Meta Advantage+ explained in two minutes

Meta 通过简短视频介绍 Advantage+ 自动化广告方案,强调用 AI 工具简化广告创建、受众拓展和投放优化。适合投放团队快速理解 Advantage+ 在效果优化中的定位。

Advantage+AI投放自动化广告
自动化2026-05-11
Meta 广告排序 AI 创新正在提升广告主表现

AI Innovations in Meta's Ad Ranking Driving Advertiser Performance

Meta 介绍广告排序系统中的 AI 创新,说明更强的模型和排序能力如何提升广告相关性与广告主表现。投放团队应关注素材质量、转化信号和系统学习效率的影响。

广告排序AI模型投放表现
API 变更2026-05-13
Meta AI Developer Assistant now live for Business Messaging

Today, we're introducing the Meta AI Developer Assistant for WhatsApp Business developers and tech providers. It's an AI-powered assistant that meets developers exactly where they get stuck, with contextual guidance, troubleshooting, and answers grounded in our official documentation.

ai
其他2026-05-14
Embedded signup v4

Upgrade to Meta’s streamlined, unified onboarding experience before the deadline on October 15, 2026

其他2026-05-12
What's Next for Performance Agencies in Asia Pacific

Discover how top APAC agencies are using AI to drive performance marketing innovation across four themes: Velocity, Intelligence, Experience, and Authenticity.

ai
其他2026-05-14
Why Social Search and Traditional Search Aren’t Competing, They’re Coexisting

Social and traditional search aren't competing — they're two modes of the same buyer journey. Here's the content strategy brands need for both.

创意工具2026-05-15
How to optimize content for social search on Meta technologies

Social search doesn't just surface products — it creates demand. Learn how to optimize captions, Reels, and creator content to show up where purchase intent begins.

API 变更2026-05-15
The trends reshaping search and the ROI that justifies moving now

The search landscape is shifting fast — AI, short-form video, and new discovery behaviors are rewriting the rules. Here's the ROI data that justifies moving budget now.

apivideo
Pinterest1
衡量归因2026-05-12
更好的决策始于更好的测量

Better decisions start with better measurement

Pinterest发布关于广告测量优化的新指南,强调测量不应仅停留在报告性能层面,而应指导实际决策。内容涉及如何利用Pinterest的测量工具获取更深入的消费者洞察,优化广告投放策略。对于广告投放团队而言,需要重新审视测量指标的选择,从被动报告转为主动指导优化方向。

测量分析最佳实践数据驱动广告优化
Snapchat2
其他2026-05-12
Finding the Balance: How the Next Generation Navigates Relationships, Content, and Technology

Finding the Balance: How the Next Generation Navigates Relationships, Content, and Technology

其他2026-05-15
BFF Energy at Scale: Turning Creator Connection into Real Business Results

BFF Energy at Scale: Turning Creator Connection into Real Business Results

TikTok4
广告产品2026-05-13
TikTok Ads Manager 101: Getting started

Follow our step-by-step guide to set up an Ads Manager account and launch your first campaign on TikTok.

自动化2026-05-13
GMV Max: Your TikTok Shop growth engine

Maximize holistic ROI from your TikTok Shop with our commerce automation solution.

automation
创意工具2026-05-13
TikTok One: Your all-in-one creative platform for successful creator marketing

Great content is square one for a great campaign.

creative
自动化2026-05-13
How to build campaigns your way with Smart+

Take control with Smart+ automation to maximize your performance results.

automation

搜索/应用商店

Bing1
广告产品2026-05-12
通过Rewarded Portals解锁更深入的参与度

Unlock deeper engagement with Rewarded Portals

Microsoft Advertising推出Rewarded Portals,这是一种全新的游戏内广告格式,将用户主动选择参与、沉浸式品牌故事和可验证的品牌提升效果相结合。广告主可通过这一创新格式在游戏中为用户提供有价值的奖励体验,同时实现品牌传播目标。该格式为游戏广告领域带来了全新的变现思路,广告投放团队可关注其在品牌提升和用户互动方面的表现数据。

gamingad-productinnovationnew-format
Google4
其他2026-05-13
Check out the latest news from YouTube’s Brandcast 2026.

Learn how YouTube is helping brands reach people across screens with AI-driven content tools, creator partnerships, and direct buying options on TV.

API 变更2026-05-13
Announcing v24.1 of the Google Ads API

Today, we’re announcing the v24.1 release of the Google Ads API . To use the new v24.1 features, you must upgrade your client libraries and client code. All the updated client libraries and code examples have been published. Come join us for a live walkthrough of this release in our "Google Ads API

api
API 变更2026-05-14
Announcing expanded experiment functionality in Google Ads API v24.1

We are excited to announce a significant expansion of the Google Ads A/B experiments feature set in the v24.1 release , launched yesterday, May 13, 2026. We know API functionality is critical for advertisers who manage large sophisticated accounts, and we want to give these advertisers the capabilit

api
API 变更2026-05-15
Changes to Offline Click Conversion Import Support in the Google Ads API

Starting on June 15, 2026, the Google Ads API will no longer accept new adopters of offline conversion imports, including enhanced conversions for leads. As with our previous announcements for session attributes and IP address , and Customer Match , Data Manager API is now the primary API for import

api

视频

YouTube7
其他2026-05-12
A double milestone: 70 years of Eurovision and 20 years of the Eurovision YouTube channel!

Watch the Eurovision Song Contest 2026 live on YouTube as the competition celebrates 70 years of music. Follow the journey of artists like Look Mum No Computer and enjoy…

其他2026-05-13
Behind the scenes: Alex Cooper's next era

Discover how the Call Her Daddy creator is expanding her Unwell Network with four upcoming shows on YouTube.

其他2026-05-13
Behind the scenes: Jesser’s sports media empire

From 2K skits to global series, how Jesse Riedel built a modern sports entertainment empire.

其他2026-05-13
Everything we announced at YouTube Brandcast 2026

New Creator Shows, frictionless checkout on connected TVs, affiliate partnership ads, and more are here to help brands connect with viewers.

其他2026-05-13
New creator shows coming exclusively to YouTube from Dude Perfect, Trevor Noah, Quen Blackwell and more

Discover the highly anticipated new YouTube series coming in 2026 and 2027, from creators Dude Perfect, Alex Cooper, Trevor Noah, Johnny Harris, Erling Haaland & more.

定向能力2026-05-15
YouTube auto dubbing, explained

Auto dubbing brings YouTube content to entirely new audiences, seamlessly translating videos into dozens of languages so people around the world can experience it. In a …

video
创意工具2026-05-15
Coming together to unlock creative potential for the UK

A new partnership between YouTube, the BBC, and the NFTS provides professional training and skills development for digital creators and TV producers across the UK. This …

creative

程序化/DSP

MiQ1
其他2026-05-12
购物:网购从未如此简单

Buying: Shopping online has never been easier

探讨消费者网购行为的最新变化与趋势,分析在线购物便利性提升对广告投放策略的影响。文章可能涉及用户购买路径优化、跨渠道归因等与广告投放团队直接相关的话题,帮助团队更好地理解数字化购物行为。

消费者行为电商趋势购物路径数据分析
Moloco1
其他2026-05-11
... Read more >

Nexon Sees Incremental Impact of Moloco Performance CTV, Driving Up to 3x Higher New User Sign-ups

Mintegral1
其他2026-05-14
Why Early Metrics Don't Always Predict Long-Term Performance

Browse Mintegral's mobile marketing blog